Master of the City GUS! (Even if it does make me think of a geeky pharmaceutical sales rep)

Seriously, maybe she thought "Auggie" was cute or something. And if it was too wearisome to type "Augustine" (a gorgeous name, IMHO) there's this thing called "copy" and "paste." If dude is so obsessed with maintaining a tough image to the point of denying his liking for manluv, why is he using a ridiculous nickname that sounds like "oggy?"